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DIGITAL MARKETING

Why Do You Need

DIGITAL MARKETING?

The internet is where your customers spend their time, and where they find the products and services they need. It is the face of modern public relations, and the fastest, most efficient way to reach the largest number of people. If you do it properly, you’ll reach a much larger block of your target market, which will result in new customers and increased revenue. That means more growth for your business.

VDW is a one-stop solution for all your digital marketing needs.

Here’s a list with some of the digital marketing services we offer:

WEB

Development

Your company’s website is an important tool to grow your business. Let our professional team bring it to life in a way that will bring you more customers and help you to grow!

WEB

designing

You don’t yet have a website? We can design an exciting, professional site for you that will drive your sales up in no time.

MARKETING

Marketing is all about getting your message to your target market, wherever they are. Well, virtually all of them are on digital media. Let us help you reach them today!

SEO

When your customer searches for products or services you provide, you want to be at the top of the list when the results come back. Let us put you there!

Graphic

Design

A picture is worth a thousand words. Let us provide informative, entertaining and eye-catching images to help capture your audience and make your business memorable.

Video

Editing

Studies show that customers are 64% to 85% more likely to buy a product that they have seen in video content. We can create and edit quality video to help your marketing effort succeed.

What’s the best approach to initiating your digital marketing effort?

Digital marketing is a complex field that requires the expertise of a lot of specialists to be effective. There are a couple of different strategies to finding the people needed to start up your digital marketing efforts. They are the individual method and the team method.

The individual method works by seeking out skilled individuals who have expertise in specific aspects of digital marketing. Generally, these specialists will work from abroad, on a freelance basis.

Another approach is what we call the team method. This method involves contracting with a third-party company that specializes in digital marketing. This outsourcing consultant company will have an existing team with all these specialists, already working together under their own roof.

The Individual vs. the Team Approach to Digital Marketing

There are benefits and drawbacks to both ways of approaching this challenge. We have outlined a few points about each of them, below.

Individual

Approach

BENEFITS:

– You can choose each person on your digital marketing team, individually.

– You have more control at every step in the digital marketing process, from beginning to end.

DRAWBACKS:

– No geographical colocation means a reduced sense of team cooperation.

– You have to manage relationships with each of your specialists, individually, meaning more paperwork.

– Freelance specialists will have varying degrees of loyalty and reliability.

– Difficult to maintain oversight and supervision.

TEAM

Approach

BENEFITS:

– Your DM consultant will have an established reputation in the industry, so you’ll know what to expect.

– Your digital marketing will be handled by a team that already works cooperatively and efficiently.

– Your DM team functions under the supervision of qualified managers, reducing your work load.

DRAWBACKS:

– There is less one-on-one personal contact with the individual team members.

– There is less control throughout each step of the digital marketing process.

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