Blogs and podcasts are two marketing tools that have the potential to boost brand awareness, garner trust amongst prospective buyers, and obtain leads. Each of them is powerful in its own way, and each likewise has its drawbacks…

Blogs and podcasts are two marketing tools that have the potential to boost brand awareness, garner trust amongst prospective buyers, and obtain leads. Each of them is powerful in its own way, and each likewise has its drawbacks…
Copywriting is an artform. It takes a degree of talent and skill to get your message across effectively in a highly competitive market. But, while it is an artform, it is not that complicated…
For those who have made the brave decision to step out and start your own business for the first time, you’re entering into brand new territory. So, it’s only reasonable to expect you’ll make a few mistakes along the way. But some mistakes are more costly than others,...
Any B2B business model is a constantly evolving environment which requires, at the very minimum, an annual review of marketing strategies. But in the year 2021, with so much change and uncertainty at play, getting it right is twice as important. With that in mind,...
There is only one constant in the universe, and that is change. And, as you look to the new year, it’s time to evaluate the tools and resources that you, as a VA, use every day. You have to have the most efficient tools to be effective. There are hundreds of software...
If your business team is currently hard at work trying to manage disruptions to your supply chain caused by the COVID-19 virus, it may well find itself in need of extra hands—especially if key staff members have already become ill or are in quarantine. ...
Large businesses which are being dealt body blows by the Coronavirus pandemic typically have the luxury of sending employees off home with a laptop each and telling them to work remotely until all danger is past. Companies resorting to this safety net in the...
For anyone who works at a desk, the term “office ergonomics” is probably very familiar. And, for most of us, the term brings to mind images of over-expensive office furniture. And its not that far off the mark, considering a quick google search for the word...
Everybody who has ever worked a desk job knows how hard it can be to live a healthy lifestyle in an office environment. Taking care of yourself can be really difficult when you’re focused on your career. Combined with your many responsibilities at home, your...
A company's digital footprint is the identifying imprint they leave in the online world. It is all the collective, public actions that they perform on the internet, which have broad-reaching impact on clients and potential customers, around the world. These days,...
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