It’s now 2021, and I don’t have to tell you that the COVID-19 pandemic has changed the business landscape. And, while everything is not gloom and doom, reaching new customers to grow your business has certainly become a bigger challenge than ever before. When it comes...
The saying that “Content is King,” is undeniably still true in 2021. In fact, it may be truer than ever. Thanks to both the pandemic and the advancement of technology, content has become a more vital part of the ‘buyer journey.’ And so, it’s valuable to look at your...
If you run a small business, then you already know that staying on top of expenses is among the most basic requirements of keeping your business afloat. And just covering operating costs can sometimes be a daunting task. But online marketing is an absolute necessity...
In times of financial crisis, such as that now being wrought by the Coronavirus pandemic, the first item small business owners tend to strike off their expenses list is marketing. That would be a mistake! Now more than ever you need to market your business out of...
In our previous post, we talked about taking a digital approach to lead generation by using Facebook Lead Ads. And, I'm sure you discovered the real value of that tool. But social media is really just one of many tools that you can use to generate much-needed leads...
Let’s face it, Social Media has been with us for a long time. And it has come a long way since your old Myspace account. Social media has become so big, in fact, that it has become the go-to source for digital marketing in the modern business world. With the size and...
As 2019 draws to a close, it's a good time to evaluate how much actual payoff you're getting from your digital marketing activities. What can you expect to work in 2020, and how can you get the most from your digital marketing dollars? Here is a list of 10 influential...
Imagine you've just sat down to dinner with your family. You reach for the potatoes, and the phone rings. You answer it, only to discover it's a complete stranger on the other end of the line, and they want to do business during your dinnertime. Of course, you’re...
Chances are that you already recognize the importance of email marketing for your business. Otherwise, you wouldn’t be reading this article…
Despite the popularity of social media and other communication platforms, email is still the primary method for business communications in the digital world. As such, email marketing is a vital tool for reaching the broader public with your marketing messages. But...
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