Blogs and podcasts are two marketing tools that have the potential to boost brand awareness, garner trust amongst prospective buyers, and obtain leads. Each of them is powerful in its own way, and each likewise has its drawbacks…
Marketing
Text or Audio: Which Format is Best
6 Tips for Writing Outstanding Copy that Sells
Copywriting is an artform. It takes a degree of talent and skill to get your message across effectively in a highly competitive market. But, while it is an artform, it is not that complicated…
How to Build a Content Strategy that Works
Content marketing is an important way to reach out to both existing and potential customers in any business. Your content can help you to build trust within your market…
Social Commerce:
The King of Social Media in 2021
A leading trend in social media this year is “social commerce.” It’s not entirely a new concept, but it is certainly outside of traditional channels. But in the strangeness and unpredictability of the current economy, non-traditional is frequently a very good thing....
Your Marketing Budget: How Much Should You Spend, and What Should You Spend It On?
Marketing is a vital part of any business. And sadly, it’s one place where many businesses fail to properly focus on. Many business owners are really good at the technical aspects of their business, but getting the word out is the only way to actually sell your...
Ensuring your B2B Marketing Strategy is 2021 Ready
Any B2B business model is a constantly evolving environment which requires, at the very minimum, an annual review of marketing strategies. But in the year 2021, with so much change and uncertainty at play, getting it right is twice as important. With that in mind,...
Best eCommerce Marketing Strategies for 2021
There’s really no question that the whole world has shifted towards eCommerce as a direct result of the COVID-19 pandemic. People have been forced to stay at home, which means shopping online has been the only means of getting certain products and services. Even as...
10 Digital Marketing Trends to Take Advantage of in 2021
Effective marketing has long been centered around digital channels, but that’s no surprise. The world is technologically addicted, and there’s no going back! But as 2021 rolls forward, it’s not hard to observe certain trends within digital marketing that are affecting...
Email Marketing Strategies for 2021
Of all the digital marketing platforms and channels out there, email remains one of the most effective methods in existence. In fact, with an average ROI of better than 4,400%, it’s the best bang for your buck. With that in mind, it’s still vitally important to do it...
3 Interactive Content Ideas for 2021
When it comes to content marketing in 2021, interactive is the key to success. There are several reasons for this, not the least of which is the fact that people are bored at home, and interactive online experiences are mentally stimulating. They can make your...
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